URL: www.taketheleadstudio.com
Service: Primarily salsa and latin dance lessons and parties. During the spring and summer, they offered lessons and choreography for wedding dances. They also offer flute lessons, zumba, other dance lessons, and various other activities.
Timeframe: March 21, 2009 – Jan 28, 2012 (NOTE: This business was sold to someone else in 2012, who decided to create their own website)
Background:
Take the Lead studio launched their dance studio around 2006, but didn’t get their website and analytics up until 2009. We noticed that their website was not properly optimized for search engine traffic. Sometime in late 2009 and 2010, we did some SEO work to get traffic from the search engines for related keywords.
The Challenge:
The goal was to see if we could get more targeted traffic from search engines, particularly for their main service – salsa dancing lessons in the Philadelphia area.
What We Did:
We optimized the home pages and various other web pages to cover popular keyword searches including salsa philadelphia, philadelphia salsa lessons, learn salsa philadelphia, philadelphia, salsa classes, and more.
The results:
Total unique visitors to the website was around 1,000 per month. The illustration shows nearly triple the visits for salsa related keywords. Business continued to increase with time and got to the point where the owners were able to hire other people to run the studio while they pursued their own personal interests. Salsa related keywords also made up 2/3 of their website visits from search engines – over 4,500 visits over the time frame.
Do you have a local business that needs more leads and customers? Contact us to find out how we can help you design a website that gets targeted visitors and turns them into happy paying customers.
Figure 1 – Salsa Related Keyword Traffic
Figure 2 – Improvement in Targeted Traffic in One Year
Figure 3 – Top 10 Ranking for “philadelphia salsa classes”
Figure 4 – Top 10 Ranking for “philadelphia salsa lessons”
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