One of the biggest challenges with social media marketing is posting consistently. To really get traction on social media, posting consistently is important to keep your audience engaged.
Fortunately, we can use social media scheduling tools to schedule posts in advance. I’ve done some research to find a good social media scheduling tool for my own purposes and decided to write this article to share my findings with you.
For my purposes, I wanted a social scheduling tool that worked with Facebook, Twitter, Pinterest, Google Plus, LinkedIn and Instagram. Here are a few tools that you should consider for your social media management.
- Social Oomph
Price: Free version (Twitter only), Paid version starting at $36 per month ($17.97 every 2 weeks)
Social Oomph is a scheduling tool that allows bulk tweet uploads and recurring evergreen posting. It also has other automation features, like autofollow and self deleting updates (post will delete themselves after a period of time). The paid version allows unlimited Twitter accounts and you can also tweet by email.
Works with: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, WordPress (WordPress.com or self-hosted) and Plurk
Doesn’t work with: Google Plus, Instagram
- Everypost
Price: Free version, paid version starting at $9.99 / month
The free version allows just one connect account and up to 10 scheduled posts and paid versions start at $9.99 / month (for up to 10 connected accounts). Additional features include content curation via RSS feed, team member collaboration and social analytics (coming soon)
Works with: Facebook, Twitter, LinkedIn, Google Plus, Pinterest, & Tumblr
Doesn’t work with: Google Plus Communities, Instagram
- Buffer
Price: Free or $10 / month
Buffer is one of the most popular social media scheduling tools. The free version works well and the paid option is inexpensive even for solo bloggers. Their $10 a month awesome plan allows you to schedule up to 100 posts in advance, use their scheduling calendar
One of the best features of Buffer is that it integrates really well with most of the major social media networks. I like that it will automatically detect images from the blog post and allow you to add them to your scheduled tweet with just one click.
Works with: Facebook, Twitter, LinkedIn & Google Plus Personal and Business Pages, Pinterest, Instagram (reminders – your cell phone must be on to complete posting)
Doesn’t work with: Google Plus Communities
- Hootsuite
Price: Free or starting at $9.99 / month
Hootsuite is another popular social media management tool. Their free plan allows you to connect 3 social profiles under one user, provides basic analytics and allows basic scheduling. View all your accounts on one page.
Lack of Pinterest integration is one of the big downsides of Hootsuite so you will need to use a separate Pinterest scheduler like Tailwind App.
Works with: Facebook, Twitter, LinkedIn & Google Plus Business and Personal Pages, YouTube
Doesn’t work with: Pinterest, Google Plus Communities
- Sprout Social
Price: Starting at $99 / month, 30 day free trial
Sprout Social is a social media management tool for small businesses that includes social scheduling, analytics, reporting, and brand monitoring (social listening). You can include up to 10 profiles and monitor keywords and locations.
Works with: Facebook, Twitter, LinkedIn & Google Plus Business Pages, Instagram (push notification)
Doesn’t work with: Pinterest
- Agora Pulse
Price: Starting at $49 / month with annual discounts available
Some of the things that make Agora Pulse stand out is ease of use and top notch customer service, according to most reviews. Agora Pulse also has a social listening tool that picks up brand mentions and is good for people that are implementing social selling.
Their pricing is also a little more competitive with similar competitors but targeted towards businesses rather than solo bloggers.
Works with: Facebook, Twitter, LinkedIn, Google Plus, Instagram
Doesn’t work with: Pinterest
- Sendible
Price: Starting at $49 / month
Sendible is a social media management tool that analyzes when to schedule content for when your audience is most likely to engage. Their calendar makes it easy to schedule social media posts ahead of time and you can even automatically post from RSS feeds.
Sendible also offers a content curation queue of articles that are already receiving engagement on social media, in case you are looking for other articles to add to your schedule to keep your social accounts active. Integrates with Canva and you can also bulk upload an Excel file if you prefer to upload updates that way.
Works with: Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram, YouTube, Tumblr, Blogger and WordPress
Doesn’t work with: n/a
- Edgar
Price: Starting at $49 / month for 1,000 posts
Edgar was created by social media influencer Laura Roeder. The great thing about Edgar is that you can organize posts into categories and store them in your “library”. Edgar automatically shares your posts for you and unlike other social media schedulers, will keep sharing it in the future without you having to re-enter the post again. You can even sort updates into categories.
The downside is that you have to delete items manually from your library if you don’t want them to re-post and might be too costly for a solo blogger.
Works with: Facebook, Twitter & LinkedIn
Doesn’t work with: Google Plus, Instagram & Pinterest
Here’s a helpful review of Edgar by Jimmie Lanley – http://jimmielanley.com/meet-edgar/
- Oktopost
Price: Unknown
Oktopost is a highly rated social media management suite that includes scheduling, content discovery and curation tools, social analytics and social listening. Oktopost also integrates with other platforms like Hubspot, Salesforce, Marketo, Acton and more. They use to be inexpensive, but some reviewers say that the tool is now pricey. You will have to contact them to get pricing.
Works with: Facebook (pages, groups, personal profiles), Twitter, LinkedIn (personal pages, business pages, showcase pages), Google Plus company pages
Doesn’t work with: Pinterest, Google Plus (personal pages, communities and collections), Instagram (although this is in development)
- Post Planner
Price: $9 / month
Post Planner helps you discover the best content and post it to your social media channels. Post Planner is designed to save you time and boost engagement by discovering content by keyword, hashtag or Facebook and Twitter pages.
Works with: Facebook, Twitter
Doesn’t work with: LinkedIn, Google Plus, Pinterest and Instagram (but full integration coming soon for LinkedIn, Google Plus and Pinterest)
- Mav Social
Price: Free version (Facebook and Twitter only), Paid versions starting at $19 / month
Mav Social is a social media management tool. Some interesting features are that it has a large collection of royalty free images that you can purchase and use for visual content creation, a content calendar that you can use to schedule posts and social media analytics so that you can see what’s working. Add RSS feeds for easy content curation and publish videos to your social networks.
Works with: Facebook, Twitter, LinkedIn, YouTube, Tumblr and Instagram (push notifications)
Doesn’t Work with: Pinterest
- Postcron
Price: Starting at $12.49 / month
Some nice features of Postcron include the ability to watermark images, bulk upload updates using an Excel file and content recommendations. You can also curate content by adding your own RSS feeds or search for strong performing content on visual networks or YouTube.
Works with: Facebook, Twitter, LinkedIn, Google Plus Business Pages, Pinterest and Instagram (push notifications)
Doesn’t Work with: n/a
- Falcon Social
Pricing: Unknown, enterprise level software
Falcon Social is a social management suite that allows you to publish using an editorial calendar or bulk import social media posts. It also has social listening, campaign tracking and customer engagement features.
Works with: Facebook, Twitter, LinkedIn, Google Plus, Tumblr
Doesn’t Work with: Pinterest, Instagram
- Viraltag
Pricing: Blogger plan starting at $7 / month for up to 3 profiles, other plans starting at $24 / month
Viraltag is a scheduling tool worth considering if you are a blogger on a budget. You can schedule posts easily with their content calendar and pull images from your Dropbox. You can also schedule evergreen content that will post to your social accounts regularly and view performance through their reporting. I wrote a review on Viraltag on my blog here.
Works with: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Instagram (push notifications)
Doesn’t Work with: Google Plus
- Tailwind App
Pricing: Starting at $9.99 / month, free trial available
Tailwind was originally designed for Pinterest management and can also work with Instagram. Many social media scheduling tools don’t work with Pinterest, so this tool might be worth considering if you want to have that functionality or if Pinterest is an important channel. Some features include bulk image upload, being able to create your own curation feed, analytics and competitor monitoring.
Works with: Pinterest, Instagram (push notifications)
Doesn’t Work with: Facebook, Twitter, LinkedIn, Google Plus, Tumblr
- Friends + Me
Pricing: $3 / month per connected profile, Free for Google plus communities / collections / Pinterest boards
Friends + Me is one of the few platforms that I found that schedules posts to Google Plus communities and collections. They charge you monthly based on how many connected profiles you have, so it can be inexpensive if you are just focused on one or two social media accounts. I emailed them for clarity on pricing and they said that Pinterest boards and Google Plus communities and collections are free… only the other accounts have the $3 / month charge.
Works with: Facebook, Twitter, LinkedIn, Google Plus (pages, personal profiles, communities and collections), Pinterest, Tumblr
Doesn’t Work with: Instagram
- Wisel.it
Pricing: Free version for up to 1000 followers and one post a day, paid version starting at $4.99 / month
Most Instagram scheduling tools only send you push notifications to your phone, which means you have to have your phone on and be available at the given time to publish your post. Wisel.it will post to your account for you.
Some other similar tools worth checking out are. For a more detailed list, check out my list of 49 Instagram tools on my other blog:
Works with: Instagram
Doesn’t work with: Other social networks
- Social Pilot
Pricing: Free version for up to 3 connected profiles, paid version starting at $4.99 / month
Social Pilot is another alternative worth looking at for your social scheduling needs. The free version allows you to use up to 3 connected profiles and paid version starts at $4.99 / month. Seems to include a lot of networks, but does not include Google Plus communities.
Works with: Facebook, Twitter, LinkedIn, Google Plus (pages, personal profiles, and collections), Pinterest, Tumblr, Instagram (push notifications), VK, Xing
Doesn’t Work with: n/a
- Crate
Pricing: Free version. Paid version starts at $19 / month
Crate makes it easier to curate content for Twitter. You can add blog feeds to Crate or even use their article suggestions. The paid version includes more crates and Buffer integration.
Works with: Twitter
Doesn’t Work with: n/a
- Cinchshare
Price: $10 / month
Cinchshare allows you to create and organize your social media postings from one place and supports several major platforms. It also integrates with Canva, a popular image creation tool.
Works with: Facebook (timeline, groups, events, albums and business pages), Twitter, Pinterest (personal and group boards), Instagram (reminders – your cell phone must be on to complete posting)
Doesn’t work with: LinkedIn, Google Plus
- Social Aider
Price: Starting at $5 / month
Social Aider is a new social media management tool in 2018 and at the moment they are offering a 1-year free trial. Some features include video/image upload, hashtags, reposting, bulk upload, RSS import and more.
Works with: Facebook, Twitter, LinkedIn, Tumblr
Doesn’t work with: Pinterest, Instagram, Google Plus
Here is a list of social networks you might want to ask about when you are shopping around for a social scheduling tool:
- Facebook Pages
- Facebook Groups
- Facebook Personal Profiles
- LinkedIn Company Pages
- LinkedIn Personal Status Updates
- LinkedIn Groups
- Google Plus Personal Pages
- Google Plus Communities
- Google Plus Company Pages
- Tumblr
What do you use for social media management?
Hi author,
Nice set of tools !!
I’m using “Socinator” to schedule my social media campaign. It is one of the best tools for social media scheduling. It really helped me to schedule my social media campaign so easily. I personally recommend this tool to every social media marketers, might this would be helpful for them.