URL: www.mybabyshowerfavors.com
Service: My Baby Shower Favors sells baby shower party supplies. Starting from scratch, we created a Pinterest account for My Baby Shower Favors and optimized it to rank for various keywords.
Timeframe: January 2014 – December 2014
Background:
My Baby Shower Favors started their Pinterest account late in 2013, but big brands and other established pinners already had thousands of followers.
The Challenge:
Pinterest was still fairly new in 2014 and was the fastest growing social media site of all time. Established pinners in the baby shower niche included some big brands and other established authorities. Some competitors already had over 10,000 followers. Could My Baby Shower Favors compete despite a late entry onto Pinterest?
What We Did:
We started by doing keyword research to determine what phrases people were searching for and incorporating those phrases onto our boards and descriptions. Paying attention to what people were re-pinning and liking enabled us to select pins that matched our target audience’s interests.
While competitors ignored trends, we focused on quality and pinned consistently on a daily basis. We also created boards for related interests, like holidays that matched the interests of our target audience.
The results:
We were able to outrank more established pinners and beat out established brands by creating a resource for Pinterest users and pinning high quality content. Consistency and optimization were key to our growth. We’ve also accumulated over 3,000 followers and growing.
Here’s our top row ranking under “pinners” for the competitive term “baby shower”:
And here’s our top ranked board for “baby shower cupcakes”:
And another highly ranked board for “baby shower favors”:
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